Make Quick Money Online - Keyword Targeting

The cheapest, fastest and most efficient way to make money at home online and achieve SEO optimization is through “Keyword Targeting”. This technique - sometimes also called “Keyword Sniping” - is misunderstood.

The idea behind keyword sniping is to look for keyword phrases of three or more words which are relevant to the product being sold. These phrases are known as “long tail keywords”.

Yet many people also misunderstand how the term “long tail keywords” got its name. The name didn’t come from the fact that the phrases are long. It comes from a graph of search volume against phrase popularity.

Imagine a graph where low-to-high search volume is on the vertical scale and high-to-low phrase popularity is on the horizontal scale. On such a graph you’ll see that the most basic and popular one or two word keyword phrases have high popularity and high search volume (and TREMENDOUS competition). But the longer and more specific keyword phrases tend to have much lower popularity and much lower search volume (and much less competition).

Take the phrase “weight loss” as an example. It would be impossible to achieve page one status on Google with this phrase because it has 347 million competitors. If you lengthen the phrase, however, the competition goes down dramatically. For example, the phrase “weight loss after pregnancy” has 43,600 competitors as of this date. Moving further down the scale, there are only 8 competitors for the phrase “weight loss programs after pregnancy”.

If you recall the graph we talked about earlier, you would see a “suicide ski jump” type curve. It would start at the top left with the broad one or two word phrases and continue steeply downward as we go through the longer, narrower, more specific keyword phrases.

The name “long tail” comes from the position of these longer, more specific keyword phrases on the long tail of the graph. These phrases are far more numerous than the short, broad ones, and they each have far less competition. That’s why they are absolutely necessary for any success in making money fast on the Internet.

Of course, they each have far less search volume. But taken together, you can accumulate fairly decent search volume if you have enough of them together in your article marketing campaign. More importantly, you stand a fair chance of ranking on the first page of Google with some of them because the competition is so low.

That’s the theory. Does it work? This is where instinct, intuition and experience each play a role. It is also where most people misunderstand which phrases to target.

You must understand that unless your phrase appears on the first page of Google - preferably above the fold - you will get ZERO traffic. In this regard, just calculating search volume versus competition isn’t enough. You also have to study the top ten competitors for each of your long tail phrases. For example, if each of the top ten has a Google PR of 4 or better and many high quality backlinks, you will find it very hard to get on that first page.

An experienced “keyword sniper” will be able to pick the phrases that have the correct balance of search volume versus competition versus “top ten” competition.

How? I’ll discuss the parameters they look for and the tools they use in a future article.

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